Common Sense In Moving the Masses to Act

When the National Socialists found a propaganda piece that worked, which was The Triumph of the Will, they kept running it until they ran out of Germans. The Soviet military did the same thing with Kill the German, and Germany Must Perish, works written before and during the war.

Persuasion, marketing, propaganda, or salesmanship is about persuading by telling a relevant story. Every story needs a relevant hook. A story behind the story.

Carlton tells the real story behind the One-Legged Golfer ad. In a way, it's the story behind every story used to persuade the masses. Even the Bible can be looked at as the world's greatest collection of sales letters ever. It's selling you on receiving the free gift of salvation.


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